If ‘natural skincare’ conjures up images of pungent goo and hippie skirts, firstly—what was UP with tie-dye, and secondly, you need to meet the new generation of seriously effective lotions and potions that are giving traditional formulas a run for their money. Lately, I’ve been trying to go natural with my skincare—as long as it works, I’d rather not have the weird chemicals, thanks. But with organic slapped on every second label on the shelf, it’s hard to know what’s legit and what’s just an evil marketing ploy. Plus, I don’t just want to feel good about my choices, I want them to goddamn work. So, I asked Hillary Peterson, founder of True Nature Botanicals—the Cali-based company who beat out Crème de La Mer with their face oil and serum!—to give me a cheat sheet on what to look for in a natural prod.
Avoid synthetic fragrance. There are way too many hidden chemicals in synthetic fragrance and it is a completely unnecessary ingredient.
Steer clear of petroleum product as some may still be contaminated with cancer-causing carcinogens that should be removed during the refining process.
Watch out for wax. Natural, yes, but wax prevents ingredients from penetrating deep into the skin and it also clogs pores.
Look for products containing L Ascorbic Acid. It’s the most potent form of Vitamin C, which prevents free radicals from aging your skin, and promotes collagen production. It’s great for lightening and brightening skin, and maintains the integrity of capillaries.
Go for Vitamin A, too. It also promotes collagen production, and it reverses signs of photoaging, like age spots and uneven darkening of the skin. It also strengthens your skin’s natural barrier, preventing moisture loss.
Keep an eye out for Astaxanthin, one of the most potent antioxidants on record. Antioxidants decreases wrinkle formation and reduces the visible signs of UV-aging.
And I love ActifoliateTM made with Mucor Miehei mushroom extract or lactic acid from beets in exfoliating products. They;re both as effective as glycolic acid, which does not have any more cell-turnover stimulus effect and can be far more irritating.
Opt for Omega 3, particularly in facial oils. These fatty acids help strengthen cell membranes’ barriers which means water and nutrients can enter the cells while toxins are kept out. When your cells are adequately nourished, your skin glows.
…get too hung up on the organic label. Certification alone is not enough, nor does it mean that you are getting the very best product available. For example, our Face Serum (which performed exceptionally well in a double blind clinical trial) is 49% organic and I wouldn’t change a thing about it. The non-organic ingredients are very active and safe. We use local, fair trade and organic ingredients whenever possible and no toxins, ever, but sustainably harvested kelp and synthetic ceramides and peptides are key for this results oriented anti-aging product.
…think you have to sacrifice results. You don’t have choose between results and exposure to toxins. Women should expect and deserve awesome outcomes without the nasty stuff.
…jump in too quickly. When you overhaul your entire routine at once, it’s easy to overwhelm your skin and difficult to tell what product it is that you might be reacting to. I suggest replacing a product you’ve finished with a natural one, and paying attention to the changes that you see in your skin.
What three natural skincare products can’t you live without?
Oh that’s so hard…can’t I have 4?! I would say that once I had completed a two month course with our Pacific Topical Marine Treatment, I could settle with Pacific Face Oil morning and night along with our Anti Wrinkle Duet five times a week. But I couldn’t skip our Pacific Everyday Sheer Coverage for sun protection, every single day.
Thank you Hillary!
What natural skincare prods do you love? Have you gone the full hippie with your beauty bag?